The Master Plan

We are going back in time. We are going “Glocal”.

We think the only sustainable way to sell something is if it’s made and sold locally. In an ideal world, everything we use every day would be made within a stone's throw of where we live. This is not a new idea, far from it, it’s how humans have lived for centuries. Buying something made on the other side of the world is actually a pretty new concept. Clearly, the way things are currently made is having a negative impact on the planet and is completely unsustainable. By looking back to a time when we lived in harmony with nature, we can get a glimpse of what the future of sustainable business might look like.

So with this in mind, we have made the decision to only sell our bags locally. We define local as a bag not having to get on a plane or cross an ocean to reach its final destination.

That’s not to say we don’t want to sell globally. We do. We just want to do it differently. We want to do it in a way that keeps things small, creative, and local.

So how will we do this? Well once we have got the UK sussed, we will find someone in mainland Europe, ideally called Amy, but it’s not a deal-breaker, who can make bags for us there. We will source materials locally to the maker, so they may be different from place to place, but the design will stay the same.

Our ultimate goal is to have a team of Amy’s across the globe making bags for us.

Our team of global Amy’s won't make huge amounts of bags, just as many as they can comfortably make in a year. This will dictate how many bags we sell in each location.

By working like this we feel good about what we do. We are not making huge quantities of disposable stuff in faceless factories, we will personally know every single person that makes our bags and we will keep those bags going as long as possible. Not many companies can say that.

Why are we sharing our master plan with you? Well, we want other people to do it too. The more businesses that do this the better!

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