Environmental protection through human connection. 

The world needs more people who love the outdoors. They are often the first to see the impacts of climate change, and have one of the greatest interests in keeping our planet healthy. Unfortunately, the natural environments we love, are alien to many. Which begs the question "Why should people care about protecting an environment that is alien to them?" Bear exists to connect those people with the natural world.
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We will actively engage a new generation in conservation, and facilitate their access to the great outdoors. We will also promote the mental and physical health benefits of getting outside. 
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By buying Bear you are getting a great product that will last a lifetime, and helping us do good for people and planet.